WONDERLAB Launches the Limited-Edition “Wan Shi Shun Yi” Spring Festival Gift Set for a Healthy New Year

As consumers increasingly seek both health and good food during the holidays, Chinese probiotic company WONDERLAB partnered with Tmall Super Brand Day on January 6 to launch the limited-edition “Wan Shi Shun Yi” Spring Festival gift set. Under the message “Cheers to the Blue Bottle—may the new year go smoothly for all,” WONDERLAB also joined hands with actor Kou Zhenhai, known for playing “Commander Lu” in *Romance in the Rain*, to send New Year wishes for gut wellness to families across China and help them begin the Year of the Snake with health and happiness.

Image 1. The limited-edition “Wan Shi Shun Yi” Spring Festival gift set

The “Wan Shi Shun Yi” Gift Set: A Box Filled with Auspicious Chinese Symbols

As a limited-edition Spring Festival gift set, WONDERLAB’s Year of the Snake collection incorporates many elements rooted in traditional Chinese culture and conveys hopes for the new year. The box is prominently decorated with a Chinese knot, a classic traditional symbol associated with reunion and fulfillment. Its bright red color immediately creates a festive atmosphere, as if weaving together every joyful wish and connecting people with their hopes for the new year. The collection also arrives in the Year of the Snake. In Chinese culture, the snake carries auspicious associations with longevity, adding another layer of good wishes to the gift set: health, longevity and well-being for families in the year ahead. The design also uses the *panchang* pattern, also known as an auspicious knot. With its continuous, winding form and no clear beginning or end, the pattern evokes the uninterrupted flow of the intestines. It symbolizes the ongoing cycle of life and the hope that everything in daily life will proceed smoothly and continuously. Long regarded as an auspicious symbol, it has been incorporated into the gift-set design as WONDERLAB’s wish that consumers enjoy a smooth journey and a fortunate new beginning in the Year of the Snake.

Probiotic Care for the Whole Family, for a Reassuring Spring Festival

Opening the “Wan Shi Shun Yi” gift set reveals a carefully curated selection of probiotic products designed with the gut-health needs of family members at different ages in mind, offering support through the Spring Festival feast. The popular All-in-One Probiotics (“Blue Bottle”) is included as a daily gut-health companion for adults, with a carefully formulated blend of strains. During the holiday season, young professionals may face frequent social meals and irregular schedules; the strains in the “Blue Bottle” are designed to support digestive wellness as they enjoy festive foods. For the digestive-health needs of older adults, 50+ Probiotics was developed with strains selected for people aged 50 and above, providing targeted probiotic support so that older family members can enjoy Spring Festival meals with confidence. Children’s digestive health is also considered: Probiotics for Kids (“Yellow Bottle”) contains 20 billion CFU of live cultures per bottle and is designed to gently support children’s developing digestive systems, helping them enjoy a holiday that balances fun and wellness.

Carrying the “Shun Yi” Spirit Forward for the Journey Home in the Year of the Snake

WONDERLAB recently joined Tmall Super Brand Day in hosting the 2024 “Yi Shun Dao Di” ski season at Changbai Mountain. Together with the sports brand Salomon, it also created a blue pop-up store built around recycled materials, described as the first of its kind in China, and built an eco-recycled tree at the summit of Changbai Mountain from recovered empty bottles. For the 2025 New Year, the partners continued the “Shun Yi” theme with the “Wan Shi Shun Yi” Spring Festival gift set. The campaign attracted attention online and appeared at key offline locations, including Shanghai Hongqiao International Airport and metro systems in Hangzhou, Shanghai and Shenzhen. It sent sincere health wishes to travelers preparing to return home for the Spring Festival and helped them set out on their journeys with a fresh outlook for the new year.

WONDERLAB’s “Wan Shi Shun Yi” limited-edition Spring Festival gift set, launched with Tmall Super Brand Day, combines distinctive design with auspicious meaning and a varied selection of products for the whole family’s gut-health routines. It is set to add a bright touch to the Year of the Snake Spring Festival market, accompanying families toward a smooth new year and the joy of reunion.