WONDERLAB Opens Its Second Probiotics Museum: Evidence-Based Expertise Leads a New Paradigm in Gut Health Education

“When the bell rings, beneficial bacteria take the stage!” As special guest Dai Jun, introduced as the “Youyi Experience Officer,” struck the blue “Good Fortune Bell,” WONDERLAB’s Probiotics Museum livestreamed science-education program officially began. Following the successful launch of its first offline Probiotics Museum last year, WONDERLAB has upgraded the initiative this year by bringing the Probiotics Museum into the livestreaming space. Through immersive experiments and interactive experiences, the program transforms complex microbiome science into a science-based guide to choosing probiotics that consumers can see, understand, and trust, fully demonstrating WONDERLAB’s R&D philosophy and scientific capabilities grounded in “evidence-based expertise.”

At the event, the “Strain Art Wall” systematically displayed a range of common strains alongside strains specially used in WONDERLAB formulations. By making microbial diversity visible, it gradually helped consumers build a scientific foundation for understanding the gut microbiome.

The goal is not to win by having more strains; viability comes first. The live-bacteria experiment verified this principle through the striking contrast between green live bacteria and red inactivated bacteria under a microscope. A WONDERLAB representative further explained the company’s proprietary “six-part viability-preservation technology” system, presenting an end-to-end protection loop that safeguards strain viability from “leaving the factory” to “reaching the mouth.”

However, strain viability is only the foundation; stable colonization is the core competitive capability. In rigorous experiments simulating gastric acid and intestinal fluid, WONDERLAB’s proprietary strains GOLDGUT-M520 and GOLDGUT-LA100 maintained high viability and cellular integrity, demonstrating their strong tolerance and colonization capacity. The findings further supported the scientific consensus that “a probiotic must reach the gut alive to deliver its intended value.”

The research value of these two strains comes from in-depth research into gut characteristics in the Chinese population. GOLDGUT-M520, described as a “gut-barrier repair specialist,” was screened and developed from 453 local human breast-milk samples and has systematic “four-fold gut-barrier repair” capabilities to support gut health at its source. GOLDGUT-LA100, meanwhile, has highly active bile salt hydrolase and can help inhibit excessive fat absorption. Combined with its strong resistance to gastric acid and bile, this provides scientific support for metabolic management. Dubbed the “gut accelerator,” it is positioned as a useful aid for weight management.

WONDERLAB has consistently followed a science-based strain-selection logic of “identification, validation, and combination.” Every strain used in its products has a clear scientific identity, has undergone clinical validation, and is matched precisely to consumers’ practical needs. GOLDGUT-M520, GOLDGUT-LA100, and GOLDGUT-LR99 not only demonstrate strong adaptability to the gut environment; they also work synergistically with other strains in formulations to create a comprehensive protection solution based on gut characteristics in the Chinese population.

Toward the end of the livestream, “probiotic painting” brought scientific exploration and artistic creation together. Dai Jun used diluted bacterial liquid to create a painting in a culture dish. As the live bacteria moved from dormancy to awakening, growth, and reproduction, a complete “painting of life” emerged 24 hours later. This creative interaction vividly showed the growth process of live bacteria and marked the beginning of WONDERLAB’s “Yishu Jia” probiotic-art activity. Through the membership channel, consumers could receive limited-edition DIY painting kits, experience the fun of creating with probiotics, and directly observe the vitality of live bacteria.

Through the Probiotics Museum initiative, WONDERLAB has created a new model of science-based marketing that combines “visualized experiments, professional interpretation, and creative interaction.” It transforms professional research into science education that consumers can see and trust, helping them establish standards for choosing probiotics. As an industry-leading brand whose probiotic series has surpassed 700 million bottles in cumulative sales across all channels, WONDERLAB communicates the value of “evidence-based expertise” through science education and continues to advance the industry toward greater professionalism, standardization, and scientific rigor.